• May 11, 2024

The uncontrollable taste and desire to eat chocolate is what many specialists call the "chocolate addiction ", Mainly because there are more than 500 chemical substances in it, which generate the release in the brain of other substances such as anandamine, similar to the compounds of marijuana.

However, several studies and experts consider that the call chocolate addiction goes much further, because it has always been considered a pleasure guilty, as detailed in the Dr. Barry Smith, director of the Center for the Study of the Senses at Birkbeck University in London.

"With chocolate, the pleasure of anticipation and the reward of eating it coincide. The combination of the softness and creaminess of the chocolate in the mouth, the sweetness of its flavor, driven by aromas such as vanilla, even before it reaches the taste buds, make eating chocolate an extremely valuable experience. Pleasant .”

The more spicy, the tastier?

Both men and women can experience the pleasure of chocolate , but women's superior sense of smell implies that they may be more likely to enjoy this sensation.

For him Psychologist Benjamín Domínguez Trejo, researcher and professor at the Faculty of Psychology of the UNAM , the "appetite" for chocolate changes us emotionally even before we have it in our hands or in our mouths, something similar happens with the Chile , which itches because it contains capsaicin , which is the most painful (nociceptive) stimulus that exists in nature for all mammals.

"We all remember in our culture the" first taco with Chile ": a very aversive experience: crying, uncontrollable burning on the tongue and lips, feeling of inflammation, that does not calm down even with cold water, etc., after this some do not come back to the chili, and even detest it , they try to erase it from their mind. "

However, he says, for 85% of Mexicans that was just the starting point of a complex process of socio-emotional learning in which we not only learned to tolerate the capsaicin in the mouth and endure or modulate the pain, but we transform it emotionally otherwise a highly pleasurable experience: the more chill We put the tacos, tastier.

Sweet flavors comfort

With the chocolate There is a process of very interesting positive emotional changes. The response to sweet flavors versus bitterness occurs from the first weeks of life in all mammals, including us. In general, they are associated with emotional states of greater tranquility and rest than bitter ones, which is learned during development (associative learning).

The flavors are associated with other stimuli, mainly with social stimuli (those produced by the presence, sounds, contact with other people) for cultural and even genetic reasons (the case of chocolate, tortillas and all corn products).

"Mexicans are especially sensitive to these flavors and, of course, they continue to have a strong influence on our emotional state, both because of their nutritional characteristics and because of the associations that have been installed (many of them even at a non-conscious level). Eating authentic chocolate (dark-bitter) does not solve our problems, but helps us to produce more easily a state of tranquility .

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