• April 26, 2024

56.2% of Mexicans older than 18 do not perform any physical activity, a situation that not only favors the overweight , but it damages your body and mind by promoting the development of mental and physical illnesses.

According to one by the National Institute of Statistics and Geography INEGI and the National Sports Commission (Conade), of that percentage, 58% corresponds to women and 42% to men. Given these data, there is a need to encourage the population to work out through the tough fitness.

I know what you want!

Tough fitness is not just one physical activity , is something you do to improve your body and become a better and stronger person. It has the power to transform lives, sharpen minds, strengthen human bonds and liberate your human potential.

To help the population understand the importance of physical activity and unleash its potential, Reebok Launches the Become More Human Challenge (Become More Human ). People can experience a physical, mental and social transformation by adopting fitness as a way of life.

"By adopting this lifestyle, you are part of a community of people united for a common purpose - to be better versions of yourself." We are convinced that when we demand the most of ourselves, we not only transform our bodies, we transform our lives completely ", details Matt O'Toole, president of the Reebok Brand.

By facing and overcoming different challenges you become a better leader, father and human. To enjoy this experience you just have to use the tools from your computer, tablet or mobile phone.

The power is in you, you just have to take advantage of it in the right way. The data of the Inegi They detail that lack of time is the main cause of Mexicans not practicing. Given this panorama, just remember that the physical inactivity It is the fourth risk factor for mortality in the world.