Skeleton model causes controversy in advertising campaign

• April 27, 2024

The British clothing chain Topshop has caused a scandal in London, due to the spread of the image of a skeletal model to promote on its website its clothing and accessories line, entitled: Prim and Polished.
The model shows a pale and emaciated face and so thin that it makes one doubt if it is a real image or if it was manipulated with the already common photoshop.

Unofficial sources, claim that the huge sunglasses that the model uses, could hide the sunken eyes as a symptom of malnutrition .

Apparently the girl wears the controversial size 0 American, equivalent to 4 in the United Kingdom and 32 in Spain, and that in the past, generated a great controversy, putting at risk the health of millions of women in the world.

The image of this campaign has provoked protests by the sick of anorexy and from their support groups, who believe that the use of these types of photographs encourages girls to lose weight in the extreme.

The information, published by the English newspaper, Daily mail, reflects the position of Helen Davis, member of Anorexia Charity Beat, in which he states:

"For the girls to see these images of models that are so thin, they suggest that they are fine, when clearly it is not like that. It's not the kind of thing we want to see in magazines and on the Internet. The battle against eating disorders is permanent, and Topshop it does not help It is necessary that he assumes his responsibilities when employing such models. "

Here we present a fragment of the catwalk that made Topshop in 2010, which shows too thin women:

The brand has not yet fixed its position and apparently will continue with this advertising campaign. However, the eating disorders every day they gain more strength.

Recall the case of the model Isabell Caro , who appeared in a famous advertising campaign by the Italian photographer Oliviero Toscani in 2007, called: "No to anorexia" and who for suffering this eating disorder He lost his life on November 17, 2010, weighing only 31 kilos. However, several celebrities have come together to fight against anorexy Y bulimia ; Mexico is not the exception. See photo gallery .
 

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