• April 27, 2024

Why encourage healthy habits in children? Childhood obesity is a public health issue in Mexico; approximately one in four children between five and 11 years old suffers from this disease, according to the National Survey of Coverages of the Mexican Institute of Social Security (IMSS).

Therefore, it is important that children, through fun learn healthy habits to put them into practice all their lives, points out Marta Montemayor, director of Plaza Sésamo in Mexico, in an interview for GetQoralHealth.

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Marta Montemayor explains that through the project "Healthy habits for the whole grapevine a "it is intended to reach more than 440 thousand preschool children to improve their nutrition, just when" their bodies change, improve their physical control, motor skills and strengthen their muscles. "

4 habits that you can not miss!

With the help of the Secretariats of Health, Education, of the National System for the Integral Development of the Family (DIF), as well as with alliances with the Metlife Foundation and Media Marketing Group , the community program seeks to promote the following healthy habits:

1. Balanced diet
2. Exercise practice
3. Adequate hygiene
4. Good self-esteem

Marta Montemayor believes that if children acquire these habits from their early years they will be able to encourage them throughout their lives.

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Therefore, after 40 years, "Sesame Street continues to innovate in education by creating new and fun content, backed by research," says Montemayor.

Parents, key to a good education

On the other hand, Malcolm Pozzi, General Director of Media Marketing Knowledge Group (MMKGroup) emphasizes that through the parents it is sought to reach the children so that they learn healthy habits, taking advantage of their natural curiosity.

In this way, the group offers different materials such as games in electronic devices and a special section in the Bbmundo magazine, where the content of healthy habits of Sesame Street is transcribed. And you, how do you promote healthy habits in children?