• April 26, 2024

The odor Does it seem irresistible to you again? It is possible that this feature influences your purchases, more than what your taste or need does. However, how does it happen and is it possible?

According to a study of The Sense of Smell Institute, research organization of the Fragance Foundation, found that aromatic technologies improve by 40% humor of the buyers. In addition, these multisensory experiences allow clients to develop emotional connections with the brand, which generates loyalty.

You can not stop buying ...

According to Maxi Iannini, director of Aromarketing or Olfactory Marketing in Mexico, the categories of aromas They depend on the type of business. Each sector usually has different requirements. For example, hospitals generally want to smell clean to transmit hygiene , so that most of its fragrances carry citrus notes to generate that effect. Children's stores usually choose talc or cologne baby.

The boutiques for women based on the smell according to socioeconomic level and age, vary from floral to marine-floral notes more sophisticated. The hotels in general look for native fragrances from the area where they are located.

Smell is intimately related to different actions of our daily life, example eat . Even, according to a study published in the Journal of Neuroscience, ghrelin, a stomach hormone known to stimulate the appetite and the storage of fat, also increases the ability of our nose to locate food.
 

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