• April 26, 2024

The heels are an indispensable part of any woman's wardrobe; Besides being a good weapon of seduction, these can also help you make better purchases and prevent you from becoming a compulsive buyer, but how to buy intelligently with heels?

According to a study of the Brigham Young University , the heels can be your allies when making an important purchase, as consumers experience a greater sense of balance, so they analyze their decisions better.

You may also be interested: Why are high heels exciting?

Jeffrey Larson, Marketing professor at that university and author of the study published in the Journal of Marketing Research , states that "if you spend excessively you should consider buying high-heeled shoes".

Balance vs compulsive consumers

The researchers detail that heels are good for this effect on women, while men can get the same result if they go to the stores after a yoga class or up and down the stairs.

This is because, according to the researchers, everything that forces the mind to focus on balance affects purchasing decisions, that is, people are more likely to choose medium-level products, instead of the expensive ones. low quality.

With this, specialists point out that people should be more aware of how actions or activities directly influence their way of thinking and making decisions. And you, how do you prepare to make good decisions and make the right purchases?
 

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