• April 30, 2024

Presenting lifestyle solutions in a clear, focused, flexible and fun way, so that people have a greater well-being, is the current challenge of entrepreneurs.

During the Latin American meeting ProXXIma 2013 , in Mexico, different specialists in the digital industry agreed that companies should simplify the problems to create easy and intuitive simple proposals that achieve an emotional connection.

According to the entrepreneur Pau García Milá, from Cloud Computing, A great business idea is at the intersection of what we are passionate about and what matters to others.

On the other hand, Luciana Stein, founder of Trendroom , ensures that people always look for more flexible options that help them manage their lives with freedom and at their convenience.

"You have to approach them with delicacy, education and in a fun way," says the entrepreneur.

Even, Rafael Jiménez, VP of Strategy and Integration at Havas Worldwide Mexico, It coincides with this idea, because for him, the role of the brand must approach people in an intelligent and honest way, so that the consumer feels proud.

Need to simplify the speech and overcome the fear of failure

Within the panel of specialists, Heberto Taracena Blé , Director of Inventmx of Grupo Imagen Multimedia, it ensures that it is time to simplify the speech to improve the transmission of messages, as well as to bet on innovation, which can be a great opportunity for media and advertisers.

While, Arián González, founder and director of red10 , says that with the advance of technology and the democratization of the media there is an opportunity for new companies and proposals to compete.

Finally, Carlos Alejandro Pereyra, president for Mexico of the Mobile Marketing Association MMA , considers that the opportunity is in the "foci" that can generate a change.

Most entrepreneurs agree that each aspect of our life should be analyzed to generate simple ideas that help improve the quality of life of others, in a simple and free way.

Video Medicine: How to overcome the fear of failure.. (April 2024).