Yoga and fashion

• April 23, 2024

It is not surprising that many celebrities head to India for yoga retreats and to buy a new line of sportswear that bears their name in Sanskrit mantra om.

For the uninitiated, yoga is like a pose and a vague memory of the Beatles visiting the Maharishi in the 1960s.

Gurmukh Kaur, founder of the Center for Life, dressed in a white turban, travels in a limousine - in the midst of a flash of camera flashes - with one of his students, the singer Courtney Love .

What Mrs. Love said about yoga to a reporter at a party was: "For me, it's better than Prozac ”.

Courtney Love is not the only celebrity who sings the praises of yoga. Yoga Zone, a new yoga studio of the York chain, is a half-hour program on weekdays in the Cable Health Network and has a complete catalog dedicated to the benefits of yoga, video tapes, non-slip mats, meditation cushions and there are several pages of clothing and accessories.

Even jewelry has a fashion angle: pendant necklaces with the Chinese symbol for clarity or the Sanskrit symbol for om are made by hand by the dynamic fashion duo Mere . 

Video Medicine: Be Yourself - Boho Chic Yoga and Lifestyle Clothing (April 2024).