Search adidas improve performance of athletes

In order to improve the energy and physical use of athletes, to optimize their performance, through the control of body temperature, Adidas presented its global campaign, under the concept TO didas is all in , in which for the first time they merge adidas Sport Performance Y Sport life.

At a press conference, Theodore Hosemann , marketing director of Sport Style, affirmed: "In more than 80 years, Adidas it is still occupied by being at the forefront. We are committed to giving athletes the best tools in clothes, shoes and accessories to be more successful. An example is that our garments have a temperature control for cold or heat, which makes the performance is used to the maximum, coupled with compression technologies for energy use.

Housemann, clarified that in addition to modern design in sportswear, Adidas is a lifestyle, since all people, regardless of whether they do exercise , or they dedicate themselves to sports, etc., they can wear the clothes and accessories of this brand, since it is modern, youthful, sport: "You can use it to go with your friends to eat, dine, go to the bar, etc. It's comfortable and cool clothes. "

On the other hand, Carlos Maza , marketing director of Sport Performance He indicated that Adidas is all in, reflects the diversity of the brand by uniting the worlds of sport, music and fashion: "All this is because we want to show our users that the brand is present at all times of life".

We present a video about your campaign:

Some ambassadors of this campaign are the footballers, Lionel Messi and David Becham; NBA stars like Derrick Rose, even pop icons like Katy Perry and the skateboard team from Adidas.  


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