• April 25, 2024

Do you consider yourself pretty or "x"? Worldwide, 6 out of 10 women are their worst beauty critics at the moment of describing themselves physically, that is, only four of them use the word "beautiful" to define how they look.

According to the study Dove Research: The Real Truth About Beauty: Revisited 80% of women make positive judgments about each other's image, but they do not highlight their own beauty .

The research highlights that this behavior is due to the stereotypes that society has created over time.

Love yourself more!

On many occasions, when women think that "they are not beautiful" because they are not within this stereotype, negative emotions such as unhappiness and low emotions are generated. self esteem .

However, researchers say that true beauty is composed of physical appearance, happiness, goodness, wisdom, dignity, love, authenticity and self-realization.

Dove believes that feeling beautiful is a personal choice, that women should be able to experience it for themselves every day.

Therefore, launch the campaign #EligeSentirteBella whose objective is to encourage them to reconsider the decisions they make about their beauty and how those affect your feelings and empowerment. Check the following video

"Although most women do not describe themselves as beautiful, 80% agree that each woman has something in her that is beautiful, it is time for them to think differently about this choice," she says. Steve Miles, Vice President of Dove .

#EligeSentirteBella wants to challenge the social tendency for women to define themselves as beautiful. In this way you can increase your happiness and confidence so that it positively impacts your self esteem .