Instafit: The app that promises to end obesity

• April 20, 2024

In Latin America there is a serious problem of overweight and obesity. According to the World Health Organization, 58%, around 360 million people, have a weight greater than recommended.

There is a clear problem to be solved and, in 2013, Oswaldo Trava and Natalia Amaya started working on it: they combined thetechnology with the best practices of physical education, nutrition and psychology.

This is how Instafit was born, a mobile application that helps you acquire healthy habits.

 
It took us three years to really find the product that really fit the market we were targeting. At the beginning, we sold a 10-week plan through the web, "says Arturo Camargo, Head of Growth & Marketing at InstaFit.

 

"Then we converted to a monthly subscription, the challenge was to retain people, so we developed our personal advisory service via telephone or Skype and produce more content at lower cost and of very good quality. In the third year we realized the distribution challenge, because people spend less time on the computer, once they get home they use their cell phones. Then we developed our app and that's when we started to scale quickly, "

 
Today InstaFit is the # 1 mobile application of exercise in Spanish. Their more than 10 thousand users they access different personalized trainings every day, according to their level and objective.

Something that distinguishes it is that all the routines are guided by experienced trainers through video or audio. And, unlike other exercise apps, InstaFit has a very strong social component through their communities in social networks and their personalized attention that make people stick with the program and develop discipline and commitment.

Millionaire idea

In 2013, when it became clear what would become one of the biggest public health problems in Latin America, they realized that the gym, the traditional solution to keep fit, was not designed for all users, and with the passing of Over the years the market gives us the reason that users have a list of limitations that takes them away from these sports centers that at that time served only 3% of the population due to their costs, distances and the short time of the people to attend.
 

Additionally, the sector and industry of gyms in Latin America has a valuation of 6 billion dollars at the end of 2016 of the hand of fitness apps worldwide that are worth 3.5 billion dollars with a growth of 31% annually reported.

How does InstaFit work?

The user downloads the app, creates a user and customize their profile by entering their physical state, gender, weight, among other variables.

Based on this information, InstaFit suggests a training plan to start. People can access 7 days free of the program and then continue with the subscription of 9.99 dollars per month.

With information: DAILY TREND

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