• April 20, 2024

The power of advertising It is enormous, since its impact can affect or benefit the physical, emotional and mental health of the people who observe these types of products.

According to the organization The Future of Children , the people who are dedicated to advertising are aware of this impact on the behavior of children, youth and adults.

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For this reason, the healthy development of individuals through positive messages that encourage healthy behavior and prevention of risky behaviors, whether through television, radio, internet and print advertising.

IAB Mexico awards the best

Because of the importance of advertising in the behavior and life of people, IAB Mexico rewards the best campaigns and tools of the Digital Advertising in Mexico .

In the sixth edition of the IAB Conecta awards, presented by InventMx and sponsored by Millward Brown , Terra and Paulaner, delivered five Gold, Six Silver and 15 Bronze awards.

Among the winners are Double You , as the agency of the year; The Coca Cola Company , as the advertiser of the year; the bell Music Zero Metallica in Antarctica Platform / Kontrabando of The Coca Cola Company, as the best campaign.

Through the renewed award, designed by Disforma and Disruptive Ideas , it is intended to represent the process of how from an idea can be built proposals that involve the talent of agencies, media and advertisers united by creativity, strategy and results.

The Gold winners will represent Mexico in the next installment of the IAB MIXX Awards in New York. They will also participate in a discussion forum at the IAB Conecta 2014 Congress, to promote the best success stories and recognize that the industry is becoming more solid.
 

Video Medicine: IX Entrega de los Premios IAB Mix México 2017 1era Parte (April 2024).