Gamification, enrich your life

Gamification is a new trend that allows increasing productivity through a series of mechanics through games , from which multiple benefits are obtained.

 

According to Gartner, a leading research company in technology of information and advice, gamification as well as increasing productivity, has as its main objective to influence the behavior of the subjects as well as motivate customers or those who have access to these tools.

 

The benefits of gamification

 

The company WONNOVA , specialized in the development of gamification, product design and online marketing. It lists a series of benefits related to gamification, which increase productivity and create a more enriching environment, through different game mechanics:

 

Education: With this type of applications people diminish the feelings of apathy , lack of interest and demotivation, in addition to having the opportunity to continue their studies. Such is the case of Duolingo, a tool used to learn languages.

 

Fosters the teamwork : Through different mechanics, gamification allows people to work together, fostering participation and increasing their productivity, both in companies and at home. Like Chorewars, where through play and competition, they can perform different household activities.

 

Increase commitment: By motivating and generating greater interest in processes and activities, people engage more easily. Nike + offers an application which helps to measure the distance traveled by people, where you can compare the results with those of your colleagues, which motivates you to continue making exercise .

 

Fun: Sometimes it is important to break with the routine and know that not everything is work, nor is everything boring. Bayer Didget rewards children with diabetes every time they do their sugar measurement tests.

 

Gamification has also been present at the business level. According to the National Association of Gamification & Digital Marketing (ANAGAM ), specialists in gamification and digital marketing, e-commerce allows companies to open new channels to market their products, in addition to increasing their productivity, the radius of action of companies can also grow and even facilitate their internationalization.